Provide Sustainable Electric Bikes For Everyone

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About Hiley | Brand Story

Built for Real Riders. Engineered for Real Roads.

Founded in 2016, Hiley is an electric scooter brand dedicated to building high-performance, reliable, and weather-ready electric scooters for real-world riding conditions.

Headquartered in Ningbo, China, one of the world’s most important manufacturing and engineering hubs, Hiley designs and produces electric scooters that are made not just for specifications on paper — but for daily commuting, long suburban routes, mixed urban terrain, steep hills, and unpredictable weather.

From the very beginning, Hiley has focused on one simple idea:

An electric scooter should work every day, in every condition, without compromise.


Engineering First, Always

At Hiley, research and development sit at the core of everything we do.
Every scooter is designed with a deep focus on:

  • Structural strength and long-term durability
  • Battery safety and real-world range performance
  • Ride stability at speed and on uneven surfaces
  • Advanced waterproof engineering for year-round use

Unlike many brands that rely on off-the-shelf designs, Hiley develops its own platforms and continuously improves them through real riding data, rider feedback, and hands-on testing.

This approach has earned Hiley a reputation among experienced riders for:

  • Solid build quality
  • Thoughtful engineering details
  • Consistent performance over time

Designed for Global Riders

Hiley scooters are now ridden across Europe, North America, and other global markets, where riders face very different road conditions and climates.

To meet these challenges, Hiley places special emphasis on:

  • Advanced waterproofing (IPX6 for the full scooter and IPX7 for key electronic components)
  • High-quality battery cells from trusted suppliers
  • Strong frames and suspension systems built for mixed terrain

This makes Hiley scooters especially suitable for riders who depend on their scooter as a daily transportation tool, not just a weekend toy.


Our Mission

To build electric scooters that riders can truly rely on — every day, in every season.

We believe personal electric mobility should be:

  • Practical
  • Durable
  • Safe
  • Enjoyable to ride

Hiley exists to push electric scooters beyond basic commuting and toward true long-term mobility solutions.


Our Vision

Hiley aims to become one of the world’s most trusted electric scooter brands by:

  • Raising engineering and safety standards
  • Designing scooters for real riders, not marketing trends
  • Supporting long-term ownership with reliable products and service

We don’t chase short-term hype.
We build scooters meant to last.


Founder Story | Nick Ding

A Rider First. A Designer by Instinct. An Engineer by Discipline.

Hiley’s philosophy comes directly from its founder and CEO, Nick Ding.

Born in 1990, Nick represents a new generation of electric mobility entrepreneurs — not business-first, but rider-first.

Before becoming a CEO, Nick was:

  • A daily electric scooter rider
  • A product designer obsessed with riding feel
  • An engineer focused on structure, balance, and reliability

To this day, Nick personally test rides every new Hiley model before it enters production.


Why Riding Experience Comes First

Many electric scooters look powerful on paper but feel unstable, uncomfortable, or unreliable in real use.

Nick believes that:

If a scooter doesn’t feel right on the road, the specifications don’t matter.

That belief shapes every Hiley model:

  • Acceleration must be controllable, not just fast
  • Suspension must inspire confidence, not bounce
  • Power must feel usable, not intimidating
  • Waterproofing must protect real riders, not just marketing claims

Only after a model passes real riding tests does it move forward.


Pushing Industry Standards Forward

Nick’s hands-on approach has helped Hiley consistently raise its standards in areas that matter most to riders:

  • Structural safety at higher speeds
  • Battery system protection and longevity
  • Water resistance suitable for real commuting
  • Balance between performance and everyday usability

This mindset has earned Hiley respect among experienced riders who value engineering honesty over exaggerated claims.


A Long-Term Commitment to Electric Mobility

For Nick, Hiley is not a short-term project.

It is a long-term commitment to:

  • Improving urban mobility
  • Reducing dependence on cars for short and medium distances
  • Giving riders a dependable alternative for daily transportation

As electric scooters continue to evolve, Hiley remains focused on practical innovation — innovation that improves how scooters actually perform on the road.


The Road Ahead

Under Nick’s leadership, Hiley continues to invest heavily in:

  • Research and development
  • New battery technologies
  • Waterproof and safety engineering
  • Rider-focused product design

The goal is simple:

Build electric scooters that riders trust — and enjoy riding for years, not months.

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